深圳格物互动文化传播有限公司

深圳龙城二度委任合作，打造一场“咖啡一条街”场景化新消费

美好咖啡节第2季

中国·深圳

格物互动和深圳龙城街道携手打造以“咖心过春天”为主题的潮玩咖啡节，是深圳龙岗城市名片之一“咖啡一条街”第2季主题活动。格物互动通过“文化+场景”，将咖啡、潮玩、市集、无人AI茶饮等潮流消费融合，引导消费者沿街看演出、品咖啡、尝甜品，看潮玩、逛市集，参与文体交互、与潮流场景打卡等互动内容，进入全新的场景化咖啡新消费街区。

Gerwoo and Shenzhen Longcheng Street work together to create a "coffee heart spring" as the theme of the trendy play coffee festival, is one of the Shenzhen Longgang city business card "Coffee street" theme activity of the second season. Through "culture + scene", it integrates the trend consumption of coffee, fashion play, market, and unmanned AI tea drink, guiding consumers to watch performances, taste coffee, taste desserts, watch fashion play, go to the market, participate in stylistic interaction, and punch in with the trend scene and other interactive content, and enter the new scene coffee consumption block.

塑造咖啡文化场景化街区，用交互激发参与活动热情，助力龙城升级“咖啡一条街”的形象认知，点亮区域消费。目前，社区内鸿基商业街经过2023年“龙岗有咖位”、2024年“咖心过春天”连续两季“咖啡节”活动，已初步形成“咖啡一条街”社区特色IP新认知，彰显了“龙岗有意思”咖啡生活。

Create a scene neighborhood of coffee culture, stimulate enthusiasm for participating in activities with interaction, help Longcheng upgrade the image cognition of "Coffee street", and light up regional consumption. At present, Hongji Commercial Street in the community has initially formed a new recognition of the IP characteristics of the "Coffee Street" community after two consecutive "Coffee Festival" activities in 2023 and "Coffee Heart in Spring" in 2024, highlighting the "interesting" coffee life in Longgang.

2024咖啡节

2024 Coffee Festival